The leading hair care brand Pantene's Ad in 2014, a part of their #shinestrong campaign, became quite a rage, when the Ad portrayed women apologizing for unnecessary things. It asked women to shun the habit and speak up without feeling guilty.

Why Women Say Sorry More Than Men

Research states that women tend to take offense more severely than men, hence they apologize more. In an experiment, the university students were asked to rate a particular offense, of waking their friend up in the middle of the night, due to which the friend got a few hours of sleep before an interview that he was supposed to attend. Women scaled the offense as more 'severe', than men. In fact, it is not that men are not willing to apologize for the mistakes conducted by them, but they're simply less sensitive to any wrongdoing against them. In the research, it was found out that, women think there are more situations that demand an apology, than men. Conclusion of the Experiment ✦ The two genders think differently while gauging the repercussions of any action. Women tend to take offense more severely than men, hence, they apologize more than the men. Women thinking that they are involved in some wrongdoing is more likely than a man thinking so. Women tend to feel guilty for the silliest of the things. On the other hand, men don't take offense that severely, hence, in their case, saying sorry happens in fewer cases. ✦ Obviously, the clear difference lies in the fact that, both men and women think differently. Well, men, the next time you think why women in your personal and professional life keep saying sorry, it implies that they demand an apology for the things which you do not deem to evoke an apology. That explains probably, when women get mad at them, men do not understand why. ✦ Usually, with their buddies, men will expect things to be taken with a pinch of salt, and do not think that a sorry is needed for every occasion or a small mistake. In fact, they do not expect the same from their friends either, and might think saying too much sorry is superfluous in nature. They strictly follow the rule "Good Mates Never Say Sorry to Each Other." ✦ Women, on the other hand, are expected to be more polite. A female boss who speaks firmly is sometimes said to be overtly bossy. However, saying too much sorry also has a negative impact on their career life, and their subordinates might take them for granted. ✦ Women usually put themselves under a lot of pressure so that they do not upset anyone, and if they do so, they feel awful and guilty about it. For example, canceling a plan at the last minute even due to a genuine reason makes them feel terribly guilty.

This book is an eye-opener for all those young women out there who subdue themselves to being the good girl always. Most women are under pressure of behaving 'good', that often unknowingly teaches them to suppress their opinions, and not to speak anything that displeases others.