Unless you yourself are in the field of advertising or you happen to be an ardent fan of a particular brand, it's unlikely that you will take concepts like brand name and brand image. These concepts play a crucial role in the field of marketing though. The trend of branding, i.e., giving the product a particular brand identification, can be traced back to 1837, when Procter & Gamble established themselves as one of the major brands in the world. It was a matter of time before others joined the branding bandwagon. These included every one, right from the bigwigs of clothing and automobile industry to media and entertainment barons. Over the last few decades, several new brands have established themselves in the world market, and that, in turn, has made it even more difficult to compile a list of the top 100 brands. Almost the whole world is familiar with names like Coca Cola, Mercedes, McDonald's, Adidas, Nike, and so on. That's the power of being a global brand. It earns you recognition in the world arena. The rising trend of branding can be attributed to the numerous benefits that come with it. Once your product becomes a brand, you can capitalize on its popularity in order to spread your business. It isn't surprising that brand management has become one of the most flourishing attributes of the marketing sector today. While brand names are quite famous, other attributes, such as brand slogans, logos, symbols, etc., are not far behind. While some brands are identified by their names, others are identified by their slogans and logos. In fact, slogans like Keep Walking (Johnny Walker), One thing leads to another. (Nescafe), Levis. Original jeans. Original people. (Levis), etc., have made it big in the world of advertising. Similarly, brand logos belonging to Mercedes Benz, BMW, and Ferrari are difficult to forget. As you see, the list includes the bigwigs from various fields, right from clothing and accessories to automobile and beverage industry, and their history shows what it takes to rise from a small product and become a global brand.