"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising." ~ Jef I. Richards ... continuing from the aforementioned quote by Jef I. Richards, we can never neglect the fact that the 'word of mouth' can also lead to negative advertising, which is something that no business owner would want in his or her life! Intelligent advertising involves selecting the right way to advertise the information that is needed to be advertised. Why focus on the negative, is what an ideal advertisement should focus on! While the word of mouth comes with all the aspects, by making your own advertising signs, instead of letting people 'spread the word', you can make sure that the potential customers get only the information that you wish to give them, without losing sight of the important facts that need to be mentioned. While advertising today can prove to be quite an expensive affair, there are various readily available software and print shops available, you can easily get your own advertising idea printed on paper and advertise your business effectively and efficiently. Keep reading to know how to go about it! How to Make Business Advertising Signs Making advertising signs isn't difficult, but, they are not that easy as well! Unlike older days, wherein you always needed to hire a professional for the same, with new and innovative advertising tools and ideas, the need for spending too much on expensive advertising is not needed. Although, the perfection that a professional advertiser can give you may not be present as an added value, but you can always save a lot of money by taking the initiative yourself. When I speak of business advertising signs, billboards are not the only choice! You can go for small advertising signs like magnetic boards on your car or bike, mobile advertising signs, which are supposed to be way more inexpensive and effective as compared to billboards. Mentioned below is a step by step explanation of what you need to do to make your own advertising sign. Decide What You Need By this I mean that you need to decide what type of advertising sign are you looking for! Whether you are looking for a huge billboard, or a small magnetic sign for the back of your car. Mobile advertising signs are also one of the most sought after advertising medium because of its mobility feature, size variations and inexpensiveness. So the first step for you would be to decide what you want to get for yourself. Decide the Size and Location The location that you want for your advertisement plays a deciding role in how big or small your advertisement would be, with the target market being another deciding factor of course! Make sure that the size is decent enough to attract the attention of the people passing the sign. Not only this, it is also important to choose the size based on the details that would be included in the advertisement. You would want them to read everything clearly, right? Create the Design and Layout The next step..., start creating the layout and design! You can do this yourself through designing software like Photoshop and InDesign. You can create 2 or 3 different layouts and see which suits the best according to your needs. You would obviously want to consult with your other colleagues as well before deciding a final design, right? One effective tip that you should keep in mind is that you should always keep the print size the same as the size of the final document. Review the Details and Design Thoroughly Though this point may appear to be the briefest, it is definitely the most important and crucial step when it comes to how to make your own advertising sign. You need to thoroughly review the layout, the text and the design and graphics because once it is given for printing, you wouldn't want to get disappointed! It's Time to Print! The only point that must be kept in mind after loads and loads of reviewing is to select a high quality paper which makes the design and layout appear attractive, catchy, impressive, and long lasting! You can always consult your local print shop to determine which printing paper would be the best for your advertisement. You can either get the printouts yourself or ask a local print shop to do it for you. ... and there you go! Your advertising sign is ready to be displayed to attract all the potential business customers. Another important tip for making your own advertising sign would be to choose color combination of the background, design and the font in such a manner that they are catchy and soothing to the eyes at the same time! You can always ask for a professional help for the very first time so that you get an idea of how things are done, and utilize the learning further. Although there are various cheap advertising ideas as well, I would consider professional assistance to be an investment instead of an expense (for the first time), as advertising is one such tool that is always required till the time you are in business. All the best!