It is the sales and marketing strategies that decide the revenue a firm is going to generate at the end of the fiscal year. No doubt, selling techniques can create a big difference in the profits of a company. Sales managers have an uncanny ability and knack to sell anything to anyone! Yes, believe me, be it a cosmetic, a shampoo, a lingerie, condoms or anything you can imagine on this universe, they can sell it to you! How to sell something as simple as a needle or a pencil or even a toothbrush to the people? There is always a high competition in every sphere of market. Every company, enterprise, and business fights hard to promote their products and make it them the most wanted. Innovation, psychology principles and consumer needs are just some of the key guiding lights to the million dollar question - how to sell anything? The Art of Selling: Tips Selling is an art as well as a science. It involves the intricacies of the human element of understanding behavior, desires for materialistic fulfillment, and above all, the physical necessity of the products. Science, on the other hand, is in the sense that it deals with the issues of perfect packaging, innovative ideas and R & D of the market whose dormant potential need to be tapped into through an increase the demand for the product. Target Right Customers! As a part of your market research, understand the area that you are going to target. Estimate the probable growth and opportunities that the specific market can offer you. Plan your strategy and then take the plunge. Everyone Loves Quality! An expensive and durable product is welcomed by the customers rather than an inexpensive and poor quality product. So, make sure the brand image of the product remains unparalleled in the market. Advertise Creatively Advertising your product in a unique manner can attract customers and fetch more sales. Use mass media effectively to convey your message. Frame stories and make your customer feel that it is the right choice and the best product. Let your salesperson be possessed with virtues like patience and effective communication skills. Create Goodwill If you listen and act on the complaints of your customers and solve them faster, you will generate goodwill for your product and company. It's good that you don't give them a chance to complain, but even if they have problems with the product, rectify them at the earliest. Don't let the customer feel alienated and used! If this happens, the customer may never return! Presentation Is The Key No matter how good your product is, if it is not launched properly, with a good marketing plan, it will be unable to radiate its presence in the market. Manage the Costs! Your customer will always look at his budget before going in for the product. Make the product cost effective, so that can cater to the needs of a large section of masses and not only the elite classes! If you wish to sell anything online then you need to be familiar with online market techniques. Internet marketing is a bit different from the conventional techniques. The message about the product needs to be appealing, short and crisp. Advertise your products on relevant sites and link your products to the related products. Pay-per-click techniques are used to charge you for the respective advertisements. Selling products and services will entirely depend on the ability of your sales team and of course, the quality of your products. If it appeals to the customer, and satisfies their needs, it is bound to be sold.