commercial photography tips
How to Be a Good Commercial Photographer
Anyone can be a photographer, but not everyone can be a good photographer. Aesthetics, accuracy, presentation, colors, light, shades, details, thoughts, emotions, the seen and the unseen, all this and many other aspects need to be captured in that one picture to make it perfect. Perfection is just one of the parameters which defines a good commercial photographer. Read this article to find out about the rest of them.
- Pick a field of expertise: Click photographs relevant to something that you like. Simply clicking away randomly will be no good.
- Build an archive: It is best to approach potential clients only after you have built a strong portfolio and have a large collection of photographs in your archive.
- Use quality equipment: If you wish to sell your photographs at a good price, you have to use the right equipment that can give you the best possible results. They may cost you more money, but ultimately, expensive cameras and equipment will be a valuable investment. Pay attention to room lighting as well, as its value tends to get overlooked quite often.
- Start getting noticed: Instead of approaching potential clients yourself, make them approach you by getting yourself noticed. There are many public domains which will allow you to display your work, and if you are good enough, you will get noticed sooner or later.
- Learn to compromise: Many clients will give you a very short notice about a forthcoming project or submission. In such cases it is advisable to sacrifice a little bit of artistic expression and be a little pragmatic. This is one of the best tips that you can receive, as it is not possible to reach creative excellence with every single piece of work.
- Express Yourself: The key is to create a niche for yourself and provide an identity to your work. Express yourself in visual terms, and if that is not possible, use written means as well.
- Anticipate the Editor's Needs: Every publication will have its own personal needs. So, if you can anticipate what the editor will demand from you, then it will serve you well.
- Be Punctual: If you do not meet the deadlines set by the magazine, then you will miss out on the opportunity to have your work accepted. Meeting deadlines shows professionalism and efficiency.