In his 1971 film, A Clockwork Orange, Kubrick introduced us to a fictional therapy known as the Ludovico technique. It was used to condition the protagonist Alex DeLarge, to experience severe nausea every time he experiences violence or thinks about it, by forcing him to watch violent images under the effect of a nausea-inducing drug. While Kubrick's Ludovico technique was a fictional therapy, its striking resemblance to aversive conditioning is difficult to miss. By definition, aversive conditioning―or aversive therapy to be precise―is a form of conditioning, wherein, the subject is simultaneously exposed to a stimulus (particular behavior) and discomfort, as a result of which he starts associating the two and stops the said behavior. Simply put, the harmful stimulus that acts as a trigger of the bad behavior is paired with a new negative response, which helps suppress the said behavior. The concept revolves around the fact that, if behavior can be learned, it can also be unlearned. You just need to employ the correct technique. Aversive conditioning can be an effective treatment for a variety of addictions and bad habits, one of the most popular being cussing. A simple but effective method of getting rid of this habit will be to put a rubber band around your wrist and snap it on the inner side of your wrist every time you cuss. It will be more annoying than painful, and eventually, you will refrain from cussing to avoid it. At times, the subject imagines the association between an undesirable behavior and an unpleasant consequence, instead of actually engaging in it, and avoids it altogether, in what is known as covert sensitization. It is used for the treatment of alcoholism, obesity, etc. As opposed to this, cases where nausea- or fear-inducing drugs are used are considered cases of overt sensitization. The use of aversive conditioning as a therapeutic technique is on a decline, mainly because of the fact that its effects are context-specific. If conditioned to do so, an individual may stop consuming alcohol in clinical settings―even that will be for a specific time, but the same cannot be said about situations outside the clinic.