'Google provides for all'. This sentence may get most bloggers and webmasters up in arms, crying out foul, but few can argue that this has, in fact, been something that most have made peace with. Google, over the years, has grown, and grown like one on some serious steroids! Today, most of the web's traffic is diverted through this behemoth's servers, and that inadvertently makes Google, the one who calls all the shots when it comes to ecommerce sites making money. Google AdSense is one of the most popular and effective ways to monetize your website. But Google has set out some rather stringent rules and guidelines in place, to rule out any malpractices in advertising adopted by websites to make money. Some may argue that these guidelines are apt, whereas others may call them absolutely outrageous. Whatever school of thought you may belong to, you would agree that rules need to be set in place so that everyone has a fair chance at making money the right way. While there is no denying that few other ad serving applications match up to AdSense, there are quite a few alternatives that you could opt for. Here are the top 10 alternatives to AdSense, that you could choose - These applications should serve as viable alternatives to Google AdSense, and help monetize you website or blog. However, the fact remains that Google AdSense is the biggest player in the market, and has the biggest payout as well. However, Google is also infamous about how it bans sites, without any valid reason. So, adopt one of these alternatives, and improve upon your ad sense!