Ever been to the supermarket to buy a carton of milk, only to return with a handful of items that cost you over $50! Overspending at the supermarket is something many consumers fall prey to. There are just too many items out there beckoning us to buy them. Well, falling to such temptations may not be entirely our fault. While most of us are under the assumption that we are in control of what we buy in a supermarket, little do we know what goes on behind the scenes. Shopping psychologists spend a lot of time developing strategies, to make us pick a particular product. Invisible tactics used by supermarkets influence our decision-making power. This in turn results in overspending, and our nice little fat wallets get skinnier by the time we walk out of there. According to the Bureau of Labor Statistics' Consumer Expenditure Survey, on an average, an American family shells out about $312 on groceries every month. If each family takes a closer look at their grocery shopping, it will not be surprising to see that many items were bought impulsively. Supermarket visits are unavoidable, but this doesn't mean we let ourselves fall into the tempting traps set by shopping psychologists. Awareness plays a big role in overcoming temptation. If you're aware about the trap, you are less likely to fall into it. Insight into Supermarket Trickery... The key to not falling prey to such supermarket schemes is 'mind control'. It's all in the mind! Keep telling yourself you are not going to succumb to any temptation. If you win the battle in the mind, you are sure to have self control in the mall. Being sure about what you want, will help avoid indulging in impulse buying.