"The linchpin is an individual who can walk into chaos and create order, someone who can invent, connect, create, and make things happen. Every worthwhile institution has indispensable people who make differences like these."
― Seth Godin
Seth Godin has written bestselling books like Linchpin, Tribes, The Dip, and Purple Cow. In all, he has written 17 books. They have been translated into 35 languages. Apart from being popular among the readers, his books have received critical acclaim too.
In 2013, Godin was inducted into the prestigious Direct Marketing Hall of Fame. According to Mary Kuntz in the Business Week, "Seth Godin may be the ultimate entrepreneur for the Information Age, Instead of widgets or car parts, he specializes in ideas -- usually, but not always, his own."
And this is what Forbes.com
had to say about him―"[Godin] is a demigod on the Web, a best-selling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger. He is uniquely respected for his understanding of the Internet."
We present some quotes by Seth Godin that will enrich your thinking.
Great Seth Godin Quotes
"The good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters."
"How Dare You? How can you squander even one more day not taking advantage of the greatest shifts of our generation?"
"Soon is not as good as now."
"How dare you settle for less when the world has made it so easy for you to be remarkable?"
"You have everything you need to build something far bigger than yourself."
"Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from."
"I define anxiety as experiencing failure in advance."
"The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys."
"Change almost never fails because it's too early. It almost always fails because it's too late."
"An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally."
"When exactly were you brainwashed into believing that the best way to earn a living is to have a job?"
"More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say."
"Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does."
"If you can't state your position in eight words, you don't have a position."
"If you need to conceal your true nature to get in the door, understand that you'll probably have to conceal your true nature to keep that job."
"Fundamentalist is a person who considers whether a fact is acceptable to their faith before they explore it. As opposed to a curious person who explores first and then considers whether or not they want to accept the ramifications."
"The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there.
People will follow."
"The challenge with being an initiator of projects is that you are never, ever done."
"Art is a personal act of courage, something one human does that creates change in another."
"In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it."
"Reject the tyranny of picked. Pick yourself."
"The secret to being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal."
"Transferring your passion to your job is far easier than finding a job that happens to match your passion."
"A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate."
"Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more."
"If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely."
"Learning is not done to you, it is something you choose to do."
Seth Godin Quotes on Marketing
"Marketing is a contest for people's attention."
"Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it."
"People do not buy goods and services. They buy relations, stories and magic."
"Marketing is no longer about the stuff that you make but about the stories you tell."
"You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform."
"People don't believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves."
"The easiest thing is to react. The second easiest is to respond. But the hardest thing is to initiate."
"The problem with working with a coach isn't that we don't know what to do. The real problem is that we don't want to change our mind."
"It's easier to love a brand when the brand loves you back."
"In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible."
"Finding new ways, more clever ways to interrupt people doesn't work."
"Marketing that works is marketing that people choose to notice."
"The future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk."