Bernie Chua of Philippines was a smart businessman who identified the weak point of America and quickly transformed it into a huge business opportunity. Yes, we are talking about coffee, the one beverage we simply cannot live without. Incidentally, coffee industry in the U.S., is one of the fastest growing industries and is slated to hit a figure of trillion dollars by the end of 2012. However, many people are giving up their favorite beverage for its possible health hazards. This is exactly why Bernie Chua struck gold by introducing his product 'Organo Gold', a coffee infused with a herb named Ganoderma or Lingzhi. Now, who can resist a coffee that claims to offer several health benefits along with the same 'kick'? Definitely, not Americans! This review tells you an interesting story of how a Filipino became a millionaire by adopting a network marketing business model. The Review ➜ Bernie Chua's philosophy was simple, if Americans couldn't say no to a normal caffeine impregnated coffee, they cannot possibly say no to a herbal coffee promising several health benefits. ➜ He was smart enough not to alter the taste of coffee to the extent that it ceased to taste like one. Naturally, people found no harm in trying out this product. Organo Gold could not have found a better time to enter the coffee market given the renewed consciousness of health and wellness amongst people. ➜ It also offered a business opportunity to housewives and people who didn't mind making some extra money. The network marketing business model of Organo Gold is similar to any other Multi-Level Marketing (MLM) company. ➜ Initially, you have to buy products worth certain amount and recruit other people to this business. Then, you have to encourage them to buy the products worth certain amount every month. Organo Gold has various compensation plans that allow you to gather profits after a certain time. ➜ Whenever you recruit a new person, you will get a compensation in varying proportions. Your compensation depends upon the worth of purchases made by your recruit. Another plan involves selling organic coffee online. ➜ When you sell the coffee on your website, you get the difference between the wholesale price and the retail price. Thus, you basically get to keep the retailer's profit margin. This Internet business is basically a good option, as you do not have to invest money in buying the products yourself. ➜ Once, you take up this network marketing business, you will receive the required training and material to flourish your business. Web training and conferences are a part of this business model. This training is imparted to all the new recruits for free. Is Organo Gold a Scam? ➜ This review of Organo Gold is not influenced by personal experiences. Hence, it would not be appropriate on our part to make any statements about whether it's a scam or not. All we can say is that like any other MLM business, there are 80 to 90% chances of failure in this business. ➜ There are certainly some people who may get a lot of money from this business. Those who don't, conveniently allege that the business is a scam. The quality of the product alone does not determine the success of the business. ➜ Successful network marketers have their own strategy and certain MLM secrets which allow them an upper edge over others. It is mostly their vision and impeccable marketing skills that help them gather moolah. ➜ Speaking about the product Organo Gold, one can say that it is hardly any better than normal coffee, and its reputation of being a health drink is highly dubious. People may buy it if they are looking for something unusual. ➜ Since this product is cheap and used on an everyday basis, people do not hesitate to buy it. However, whether they will continue using the product or not is the real question. This is exactly what determines the success of a network marketeer. Thus, Organo Gold is like any other network marketing company with similar results. It is neither a scam nor is it a company dedicated to social service! It is pure business, and those who make money, rarely share their secrets. Those who don't, rubbish it as a scam.