A walk in shoes closet. Manolo Blahniks and Christian Louboutins to adorn her feet. So Carrie Bradshaw has a life we can only dream of and yearn for. So what? We may not all headling the Sex and the City, but retail therapy ensures that those shoes that we drool over can be ours for discounted prices. Thanks to stores like Off Broadway shoes, a storehouse of trendy, fashionable, and new shoe styles which allow us to own the shoes of our dreams at dirt cheap rates. Here is a lowdown on this new Walmart of shoes. Off Broadway Stores for Shoes When the first Off Broadway shoe store was opened in 1989, it was a warehouse operation that was opened for three days a week in Nashville in Tennessee. The name of the store came from the location of the warehouse, situated just off Broadway, which was one of the busiest areas in the city. Off Broadway was one of the first stores to start a shoe store in a warehouse, allowing them to stock thousands of shoes, as compared to other shoe stores found across the country, which could not contain such a huge stock. The concept was an immediate success with branches being opened in Charlotte in North Carolina and Virginia Beach in Virginia State, in just a couple of years. By the late 1990s, Off Broadway shoe warehouse locations spread throughout the country with more than 20 stores and warehouses operational. In 2002, Off Broadway was sold to Deichmann Group, which is one of the largest shoe retailers in the world and is privately owned. Deichmann group has about 2000 stores throughout the European continent and since it has been acquired, the company has expanded to include at least 50 stores and warehouses across the country. The popularity of the stores has increased with the increasing collection of affordably priced designer shoes at sale. The USP of the company is that they sell high fashion shoes at 25% - 60% of their actual price. The shoes are all current fashion trends and are of the top most quality designed by the most famous shoe designers in the country, like Steve Madden, Kenneth Cole, and the likes. The store though has both high-end designer shoes and shoes by lesser known designers, who are up and coming in the field of shoe design. For a person who cannot afford to buy these shoes at actual prices, This company is a messiah, with a collection so large and varied (they have almost 30,000 - 50,000 women's shoes and men's shoes), that you need an entire day to walk through the store, selecting the footwear you like. Other than the up to 60% discount that the company offers, they also have something called Encore rewards. Every time you return to shop at an Off Broadway shoe warehouse, you can give them a receipt from your last purchase. This will allow you to avail an additional 10% discount of the value of your last purchase on the shoes you pick up. This is probably one of those schemes that has proven to be a huge hit with the customers, broadening their client base and enhancing their popularity. Along with shoes, Off Broadway also stocks accessories that you can match with your footwear. The stores are very well planned with shoes placed at eye level and different styles of shoes being grouped together. Other than a discounted range of shoes, they also have a clearance shoe section with shoes for throwaway prices. The website for Off Broadway has a fashion guide updating users about the latest trends in the market. It also has endorsements from customers through feeds from Facebook and Twitter. On the downside though, the Off Broadway website does not allow you to buy shoes online. They do have gift cards and coupons for the shoes that they stock that you can gift to friends and family. The store is just one of the many warehouse style shoe stores that is functional in the country, but it is differentiated from the others by the wide range of designs and collections that they have on display.