What is a business that does not get the limelight? No matter how strong the plans, how effective and smart the product, if they do not surface to the consumer market, consumers will never know about it. When a business is ready, so is the launchpad, which is marketing. What does marketing do, to be precise, it searches for the perfect space in the consumer world to mold the product in the most favorable way and launch it. We can say that marketing is one sphere that explores the prospects of any business. Well, but if people do not know you exist they will never reach you. And in this fast world, there are very few curious customers. For the rest of the total consumer world, it is all about convince and sell, then comes the buying. This is when advertising takes command, for any business - small or big, a smart and effective introduction is required. Advertising makes a fine and vast stream of communication with the consumer market, with its different types. It not only helps you sell, it is also the sole medium that creates your brand image in the market. Advertising - Its Importance for Business As discussed above the main goal of advertisements is to create a market identity for the product. Introduce and let people know about your product and services. It is to make the consumers aware of your presence, which is the primary need of any business. If there are buyers, only then will the business run and gain profit. And to get customers, you have to be visible to them, and not just visible, but strikingly visible. With time and the progress in advertising, we can say it has become a medium of comparison for the consumers of the different products. Many businesses, those which are competitors in the market, use advertisements as a tool that can update the consumer, as how a particular product is different from the other. In short the audience gets a virtual evaluation of what is better. So it also gives you the power to compete among other businesses. Some more advantages of this amazing medium are, it can help target a specific customer base. It can help create awareness among the audience. Moreover if people can relate their needs to the service or product, the aim is achieved. Advertising also helps any business balance, improve and retain its image in the market. Even in the strong economic currents, being in constant touch with your consumers can retain the prospects of your business. Why Creative Advertising Ideas are Important in Product Promotion When I mention creative advertising, it does not solely mean serving the product or service in different platters. But it is to expose the product at the right time, targeting a specific criteria of people, and through the right medium. This brings us to the various mediums of advertisements: newspapers, magazines radio, television, billboards, posters, Internet and social marketing are just to name a few. People are tired of the same age-old concepts and strategies used in advertising. What they want is something different. Creative advertisements present the product in a way that it looks different, convincing (than its rivals in the market), and makes an impression in the minds of the consumers. A newspaper ad for a campaign is more efficient than a magazine ad for the same. Similarly, a teaser ad can be used to create curiosity about a 'to-be-launched' or 'coming soon' product. What we can say is that advertising after all, is the major tool for promoting and retaining any business. Irrespective of scale and size of the business, the message needs to be passed on to the general public at large that there is something new which needs to be sampled which is in the form of your business. When used effectively and creatively, it can harness a fruitful consumer base!