how to use qr codes creatively
How to Use QR Codes Creatively
QR codes are all over the place; ergo, there's no escaping them. Learn to make the most of QR codes to enhance business opportunities right here.
Offer Goodies | Yes; it is the oldest trick of the trade. Rewarding your customers with freebies is a fabulous marketing tool. It could be a promotional offer that includes slashed rates of the product or a membership or even future discounts. Run these codes as a part of your print medium advertisements and/or plaster it across your store and watch your fan base multiply. |
Choose your Spot | The most obvious spot for advertising is a purchased product. You're assured that it stays with your consumer, so why not make use of the product's part to make your company visible? QR codes can be printed on product labels, price tags or product bags. It is a clever spot to put a QR code on, and you don't even have to buy advertising space. Embed information about your company, special online offers or priority deals. |
Store Displays | Your company may have an online presence, but aren't you overlooking a very obvious spot to market it 24x7? Display windows in your store are sure to be arresting, but why exclude customers who happen to view them beyond your working hours? A QR code displayed here, lets you get in touch with someone who is interested in your product, but may not necessarily return. |
Outdoor Displays | Be brazen at public places, conventions, fairs or seminars and put forth your company's profile in a "subtle" QR code. Even better, embed your company's logo into the code (shouldn't be too difficult, but ensure its functionality), so that you arouse enough curiosity without revealing too much information. Put up QR codes on banners, employee t-shirts, visiting cards, etc., which will ensure visibility. |
URL Access | QR codes that direct the user to the shopping page's URL will be a sure-fire hit. Do make sure that the page is mobile-friendly, or else the entire purpose of the QR code would be wasted. Likewise, you could use QR codes to connect with Facebook or Twitter, and be liked or followed instantaneously. However, pulling this off might be slightly tricky as people who are looking for more information may consider it misleading. |
Creative Glimpse | Restaurant menus can include QR codes next to popular dishes, which lets the user connect to a URL that allows them to view the preparation. QR codes are also used in art galleries where they are strategically placed next to the exhibit. Scanning them gives you inputs about the artist and the exhibit as well. In fact, each business can have their own list of things that they want their customers to know about. |
Treasure Hunts | Although it won't suit all products, organizing a treasure hunt through QR codes is an excellent way to engage potential customers. And what could be better than to have a prize at the end of it? As mentioned before, it can be bothersome to organize, but well worth a try for a new product from a recognizable brand. |
Create a Buzz | QR codes can be so designed that they make phone calls and send messages to your company. Just be sure that your customer service department is capable of handling inquiries and feedback, or at times, brickbats too. While this does not really qualify as a marketing tool, you can spread some exclusive offers so that the customer does not think of it as a meaningless gimmick. |