An effective jingle is one of the best advertising strategies. Catchy lines that have a peppy tune are easily remembered. People hum these tunes, share them with each other, and in some time, these tunes go viral and become popular with the masses, leading to word-of-mouth publicity of the product(s) they are made for. Thus, a catchy jingle helps build a good customer base. Due to elements such as rhyme, melody, a set pattern of words, or repeating phrases, a jingle is easily remembered. Didn't we give tunes to plain sentences in order to be able to recall them easily during exams? That's the method some of us used to mug up answers, didn't we? The same principle applies to jingles. It is about giving a good tune to lyrical words, such that they become easy to remember. Obviously, having catchy and impactive words does help a lot. As a jingle maker, you should be aware of this and have a basic sense of rhythm. You should be able to write well to come up with good words that can go together, be given a tune to, and best describe the product/service that the jingle is about. Making catchy jingles is indeed a smart way of advertising your product. And if your jingle has got that punch, you'll be surprised to know that people love to hum it. Hypothetical Examples * The above-mentioned examples are of hypothetical products, and any resemblance with actual product names is a mere co-incidence. A catchy jingle needs to be backed by a good media coverage, so that it reaches the masses. The good thing about jingles is that television, radio, or the Internet can be used to make them popular. Jingles stay with the product forever, sometimes, even after its production has stopped. If a jingle is really good, it jingles forever in our minds. Some jingles become more popular than even the most popular songs, and linger in our hearts for years.