"What's in a name?" says William Shakespeare in 'Romeo and Juliet'. Pretty much everything I say, it's the name that gives identity, it's the name that scores big, at least in the business world. Undoubtedly, it is the name associated with quality, that works well in the market. True to its meaning, a brand name does just that, it burns a permanent mark into the mind of the consumer. What branding essentially does is, makes the consumer familiar with its product, thus aiding the marketing of the said product. Once they leave the indelible mark on the mind of the consumers, the name is what sells. Undoubtedly, popularity comes with years of delivering good products to the consumer. Effective brands act as a bridge between the personality of the product and the perception of the consumer. One thing is for sure, brand popularity depends heavily on the trust it garners from its consumers. Imagine, if any of these big names hadn't met expectations would they even have risen to their current status? Essentially, with brand name comes great responsibility. It is definitely not easy to be on the top, for that one has to be consistent with their performance. Besides, innovative ideas will be welcomed as long as the quality is maintained. Each industry has a few outstanding brand names that immediately spring to mind, the moment a need for a certain product arises, as a result of good advertising and marketing. Talk of pure love and for a guy it sums up as cars. Why you ask? Because a car is a class apart, it has beauty, elegance and has the ability to perform just to the owners liking. For that matter an Aston Martin or a BMW certainly holds a special place for young boys and men alike. Talk of fashion, love for apparel and what do you have? An extremely long list of names. While we have cars for the men, its clothes that women can never care less about. What say ladies, the more the merrier? Ah! the things that bring comfort. Nothing says it better than a bar of Hershey's Kisses. If you still don't believe me, take a kid to a store, you're sure to have a cart full of popular branded foodstuff filled in no time. You just can't do without that accessory in your hand now, can you? Ever thought why you chose only the best and just dumped the rest? Brand name, how it matters! They aren't simply called the best - they provide you with great offers, cater to your needs and satisfy you with great service. They are your 911 in distress. The trekker needs them and the child too, and so do you. After all you're not living in the stone age generation. And for the women, it is better not to mention, it is a weapon as well as an accessory something she definitely cannot live without. A little bit of bling and a lot more of value, a wrist watch is everyone's best companion. Whether you agree or not they are popular and are prominent in making a style statement. This list is actually unending, however, these are the things that are close to everyone's heart and thus found a mention here. You can keep us abreast of your favorite brands and help keep the list going. As of now, it's time I say goodbye!